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Thunk
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#KeepingItReal
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Doing the right things for the right reasons.
Principles. Do we stick rigidly to them or swap them like Panini stickers? Is Pride Month an opportunity to celebrate the inclusive values at the heart of a company or just a four-week bandwagon to hitch a ride on? In this month's THUNK we explore the dangers of corporate virtue signalling. We also take a peek at the Olympics, climate change, Brat Summer, and wonder if the election was rigged, by TikTok. Enjoy.
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Are we taking Pride for a ride?
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By Deepali Chhabra, Account Manager, Union Digital
During the month for Pride, many organisations incorporate the rainbow into their branding, plaster it across social media, then resort back to “normal” as soon as the month is over. What is the impact on both brands and individuals from this somewhat disingenuous approach?
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Emily recommends
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"Sometimes reading stuff about climate change can be pretty anxiety-inducing but I think Mikaela does a great job of conveying the weight of the problem without sending you into a doom spiral. She talks about how climate justice intersects with so many other societal issues (covering things like poverty, racism, gender, exploitation and more), and gives practical advice on how we can play an active role in climate justice without burning out. It's a great read and I learned a lot."
Emily Willing, Art Director, The Union
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It's Not That Radical: Climate Action to Transform Our World by Mikaela Loach
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Police Scotland. Take a sneaky peek.
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Online Child Sexual Abuse and Exploitation is a tough topic but with reports of OCSAE up a worrying 22% in Scotland in the last year, Police Scotland really needed to highlight the issue. At the heart of our film is a simple but dramatic way of showing how a perpetrator's behaviour can escalate very quickly. Produced by Eyebolls, directed by Ewan Fletcher, and the recipient of some great press coverage from BBC, STV and The Independent.
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Did TikTok help us tick the box?
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Is TikTok the future marketing strategy for politicians? Is creating embarrassing videos and memes now the most authentic way to get noticed and backed by the public? Was the general election swayed by superficial content or the contents of a manifesto? Read more
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#VotingHabits
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What is Brat Summer?
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If you haven't been living under a rock, you will have heard of Brat Summer and know exactly what brands like Balenciaga, Coach and Zara are talking about. But if this is all mystery speak, let us fill you in. Read more
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#BratSummer
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